Launching January 2027
AI services
AI with clear limits.
Three services: try an idea on a synthetic audience, hand over work you approve, and answer questions from help you trust.
E3 Synths
Try an idea on a synthetic audience.
See how a synthetic audience responds to your idea before you take it further.
Build a study
Choose an audience modelled on real population data, set the task and add your concept.
Read the results
Get results you can read, export and run again.
Always labelled
Every result is labelled synthetic.
E3 results aren’t research with real people or a prediction of success.
Datum Agent
Hand over the work. Keep the keys.
Give Agent a job across your connected apps. It investigates, proposes a plan and acts only after you approve it.
It does the digging
Agent investigates, finds options and comes back with a plan.
You approve the exact plan
Nothing changes until you approve it, and each app checks its own permissions again before it acts.
It holds no passwords
Agent has no authority of its own and keeps no passwords for your other services.
It tells you how far it got
There’s a full record of what happened. If a job only half finishes, you’ll know exactly where it stopped.
Datum Assist
Answers you can check, in your own app.
Help for the people using your app, from the content you’ve approved.
Only what you’ve approved
Assist answers from help you’ve approved. It doesn’t fill gaps with outside information.
Sources shown
Every answer shows where it came from, so people can check it.
It says when it doesn’t know
If your help doesn’t cover a question, Assist says so rather than guessing.
Right where people are working
Assist can find, show and explain things in your app. People choose whether to open what it suggests.
Assist explains and points the way. It doesn’t make changes for people.